Friday, June 20, 2014

Rewined Rosé


An interesting question came up recently during a conversation with our boss man, Adam. “What was the first candle varietal you created while testing out ideas in your backyard and did you plan to have eight core varietals from the very beginning?”

“Don’t remember and yes” were the answers Adam gave.

From our humble beginnings in 2009 up until this year, we’ve remained true to the original vision of eight core varietals and four seasonal scents. This approach has allowed the crew to focus on extraordinary craftsmanship while increasing the amount of candles made in our shop each day. But... we never say never!

Earlier this spring we went back to the fragrance drawing board, if you will, and created an exclusive fragrance for West Elm; Rosé! We are really proud of the final product. To celebrate the collaboration, we’re sharing all the rosey details (see what we did there?) on the creation of our Rosé candle!

The crew is always looking for ways to spoil our retailers, so when we were approached by West Elm regarding a possible collaboration we seized the opportunity to partner with one of our favorite brands and show them some Rewined love! West Elm has not only been really great to the candle crew by promoting Rewined in their stores and online, but also supports local artists and makers throughout the country.

We knew we wanted a light, fresh varietal with a sophisticated finish and Rosé immediately came to mind. After a lot of testing and iterations the final fragrance features bright aromas of lush red fruit balanced by a sophisticated floral undertone. Notes of rose petal, white peach, pink peppercorn and crisp minerality harmonize together to complete this balanced, easy-to-sip varietal! Hmm, makes us want to sip a glass right now!

To match the light and fresh aroma, clear glass bottles (still cut by hand in the candle shop) were used instead of Rewined’s signature dark green bottles. Researching the perfect color combinations for the candle labels was a really fun aspect of the design process since we wanted the colors to remain true to the Rewined brand while also evoking a sense of the West Elm design aesthetic.

Ultimately we landed on a color story of light cream, gray and wood texture, starting with the traditional kraft label and black logo which were swapped for a creamy background and gray logo. Custom silvery gray wax seals were chosen as an additional visual layer for highlighting this special varietal. To balance out the airy feel of the cream labels, we punched up the color on our beloved vintage labels by using dark gray behind the creamy basket weave pattern and silver ink for the candle maker’s initials and date. For added interest, the traditional wood topper provides a backdrop for another splash of gray on the additional, smaller disc topper with West Elm’s logo.

We’re thrilled with the end result! The entire crew was able to stretch our creative legs (something we LOVE doing!) while showing our appreciation through a fun collaboration with a great brand. If you happen to grab one for yourself, make sure to tell our friends at West Elm that the candle crew sent you! We hope you enjoy burning the candle as much as we enjoyed creating it!


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Wednesday, May 28, 2014

With Love, From Charleston


There are three things the Rewined Crew is pretty passionate about; candles, wine, and our candle family. Our amazing retailers throughout the U.S., Canada and the European Union make up a large part of our candle family and we’re always thrilled when we can show our appreciation and spread the Rewined love.

As a way to say ‘cheers to you!’ we held a retailer raffle in December with the prize being a trip to visit the candle shop and spend a weekend in Charleston on Rewined. Oh, and if you’ve read the Perfect Pour for a little while then you know how excited we get  to host any type of social gathering whether it’s an impromptu happy hour on our rooftop or a full blown dinner party celebrating our Limited Edition Root: 1 Carmenere candle. So, you can imagine how giddy we were by the prospect of showing one of our retailers a big time in Charleston!

After months of coordinating dates and planning; the winners of our retailer raffle StickSisters Art Furnishings and Antiques  joined us for the weekend. Oh man, and did we have a big time! Nancy and her husband Tim flew in to the Holy City Thursday afternoon and were greeted at the airport by Candle Gals Molly and Amyleigh. They enjoyed an afternoon of rest before they were put to work the next morning in the candle shop! The ‘sister and her mister’ as we affectionately named the duo, spent half the day at ‘candle camp’ learning the ropes with the candle makers and making candles of their own to take home.

Sharing the story of Rewined and where the Boss Man started in the beginning is very important to the entire candle crew since it is such an intrinsic part of who we are. We eagerly gave  Nancy and Tim a grand tour of the Historic Charleston City Market where the first Rewined candles were sold and also where we still maintain a booth selling candles everyday.

The crew put together a ‘Rewined Guide to Charleston’ including a list of our favorite spots for food, coffee, treats, drinks, views and Charleston goodies. We couldn't resist introducing Nancy and Tim to our neighborhood jaunt- Taco Boy for lunch on Friday before waving them off to explore our fair city. On Saturday, candle gals Frances and Molly wined and dined Nancy and Tim at Fish, a delicious restaurant situated on King Street in the heart of downtown Charleston.

We’re so grateful for each and every member of our retailer family, especially the StickSisters who truly showed us a great time in our own city. Thanks for traveling all the way from Kansas to meet the Rewined Crew!

See more photos from the weekend here. Ready to join the Rewined retail family? We can’t promise a trip to Charleston, but we can promise there’s lots of perks. Let’s chat!

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